An eye-tracking study examining information search in transit maps

Abstract

Abstract This study investigates the legibility of China’s high-speed railway map through eye-tracking measurement. The information searching process was identified by conducting: (1) Scoping stage – a user performance test and interview to inform the design of the eye-tracking study; (2) In-depth stage – an eye-tracking study. A number of visual design problems with the map have been identified. This research explores user-centered design map solutions and provides detailed design guidance for transit maps. It also demonstrates that eye-tracking is an effective method of evaluating the design quality of a transit map as it can identify design limitations and user needs.