Introduction
Author:
Publisher
John Benjamins Publishing Company
Subject
Linguistics and Language,Sociology and Political Science,History
Link
http://www.jbe-platform.com/deliver/fulltext/jlp.7.3.01mit.pdf
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3. Competitive Identity
4. “Corporate identity, corporate branding and corporate marketing. Seeing through the fog.”;Balmer;European Journal of Marketing,2001
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