“The girl is on fire!”

Abstract

The article deals with online interactional humour in user comments on YouTube. Drawing on an extensive dataset of verbal reactions to a video discussing the (in)appropriateness of joking about the 2019 burning of the Notre Dame cathedral in Paris, the analysis traces how online commenters recontextualise the disaster and how they jointly produce humorous interaction on a sensitive topic. The analysis focuses on the emergence of joking threads, which consist of jokes shared by the commenters and additional (non-)humorous metapragmatic comments that develop the interaction in various directions. The data reveal that commenters cooperatively engage in a rich range of humour-related practices on a socially sensitive topic, which oscillate between disaster humour and religious humour.