Chapter 5. Applying multimodal analysis

Abstract

This chapter builds on Chapter 4 and introduces two main applications within applied linguistics stemming from a systemic-functional semiotic theory of multimodality: embodied teaching and language textbook analysis. The chapter first gives a brief overview of the broader field of research that each of these applications is located in. Then each focal area is elaborated and illustrated via a case study conducted by the authors. Each case study provides a rationale for why multimodal analysis is appropriate given the research focus and questions, demonstrates how multimodal analysis was implemented and conducted, and reflects on the challenges of its implementation in applied linguistic research contexts.