Affiliation:
1. Austin Peay State University
2. Salisbury University
3. Hochiminh City University of Social Sciences and Humanities
4. Washington State University
Abstract
Abstract
The present study aims (1) to study stereotype contents of a target population, and (2) to test the predictive
power of three contesting theoretical models in the communication framework of who→says what→in which channel→to whom→with what
effect (Lasswell, 1948). A purposive sample of (N = 291) Vietnamese
high school and college students found that they have positive stereotypes about Americans in general and a mix of positive and
negative stereotypes about Black/African-Americans. Of the three theoretical models, the communication model had collectively the
strongest predictors, followed by the psychological model, and then the contact model. Theoretical as well as practical
implications of the study is discussed.
Publisher
John Benjamins Publishing Company
Subject
Economics and Econometrics,General Business, Management and Accounting,Communication,Geography, Planning and Development