Abstract
Abstract
This paper is a corpus-based study of certain key nouns used in promotional texts describing cheese in English. A corpus of online
cheese descriptions was compiled to extract lexical information regarding the characterization of cheese. All in all, 37 key nouns
were identified and classified into 7 semantic categories: appearance, part, colour, aroma, texture, taste and quality ranking.
All the occurrences of each key noun were analysed to obtain an exhaustive inventory of the phraseological patterns in which they
occur. The results show both objective characteristics (size, shape and colour) and subjective features which tend to be described
positively in this promotional subgenre (aroma, texture and taste). Additionally, this text type includes key nouns related to the
quality ranking of the cheeses promoted. The main aim of this paper is to gain insight into one particular subgenre – promotional
cheese descriptions – through the major lexical co-occurrences used to convey positive evaluation of cheeses.
Publisher
John Benjamins Publishing Company
Subject
Library and Information Sciences,Communication,Language and Linguistics
Cited by
4 articles.
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