Analyzing the linguistic landscape of mass-scale events

Abstract

Abstract The past few years have seen a redefining of the linguistic landscape to become inclusive of the wide variety of semiotic encounters that people have each day. The current article partakes in this expansion by looking to the ever-shifting nature of the LL of mass-scale events, particularly protests. In particular, the current article outlines a method for designing LL studies of mass-scale events, including data collection, data analysis, and presentation of findings. The strengths and limitations of such a method are also discussed, paying particular attention to the experiential nature of mass-scale events and importance of transparent researcher positionality and reflexivity.