Affiliation:
1. National Sun Yat-sen University
Abstract
Abstract
This study investigates creative product descriptions (CPDs) in an intercultural context, especially with respect to cultural
references (CRs) and lexical cohesion. More specifically, it examines (i) how CRs are utilized in CPDs written in English for
intercultural communication, (ii) how lexical cohesion can be described in a culturally meaningful and context-sensitive way, and
(iii) what role cultural reference terms play in shaping the lexical cohesion of such CPDs. By proposing a multi-layer framing
model of cohesion, this paper shows how lexical cohesion results from interactions of four frames activated in the production and
reception of a text: sociocultural, generic, interpersonal and conceptual. The study concludes with some practical implications
for the writing of CPDs in English for intercultural communication.
Publisher
John Benjamins Publishing Company
Subject
Linguistics and Language,Philosophy,Language and Linguistics
Cited by
1 articles.
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