Abstract
Abstract
This essay examines the notion of personal salience, introducing individual online media users as ‘objects’ in the
context of agenda setting theory. The salience of the self has been investigated by scholars in various interdisciplinary
explorations. In this project, the notion of personal salience is revisited from an agendamelding perspective. Along with
political and civic agendas of individuals that meld in online community environments, individuals promote themselves as agendas
that deserve public attention. Examining personal agendas raises new questions about perceptional and behavioral influences as
ordinary individuals strive to establish their mediated presence.
Publisher
John Benjamins Publishing Company
Subject
Linguistics and Language,Sociology and Political Science,Language and Linguistics,Communication
Cited by
3 articles.
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