Affiliation:
1. Kennesaw State University
Abstract
Abstract
A survey of American adults was combined with a content analysis of traditional and social media sources to test
the agendamelding theory. Correlation analyses indicated strong agenda-setting effects for both traditional and social media. A
regression analysis indicated, among other things, that younger audiences and Democrats give more weight to social media than
traditional media while Republicans generally allow their personal preferences to impact their agenda. The findings support the
agendamelding theory.
Publisher
John Benjamins Publishing Company
Subject
Linguistics and Language,Sociology and Political Science,Language and Linguistics,Communication
Cited by
2 articles.
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1. Agendamelding and COVID-19: the dance of horizontal and vertical media in a pandemic;Frontiers in Political Science;2023-05-31
2. Introduction;Patterns of News Consumption in a High-Choice Media Environment;2023