Affiliation:
1. National Institute of Technology Calicut
2. Indian Institute of Technology Madras
Abstract
Abstract
Individuals in multilingual societies are associated with several culturally diverse groups, and so their cultural
identity is multifarious and subject to constant change across time and space as a result of increasing intercultural engagements.
While cultural norms are essentially embedded in one’s language, the choice of language is understood as a significant tool in
projecting the cultural identity of a linguistic community. This paper examines how language choice becomes an agency for Tamil
speakers in India to construct their cultural identity. Contextualized among native Tamil speakers in Chennai, the capital city of
the southernmost Indian state of Tamil Nadu, this study unravels the narratives by which the speakers’ specific language
preference in family, friendship, and institutional domains is used to perform identities and maintain a community consciousness.
It also examines the role of language ideologies in contributing to their choices. The study finds that despite the penetration of
English into all three domains in varying degrees, Tamil remains the ‘pride’ and the preferred language for all. This affinity is
driven by ideological discourses surrounding the cultural history of Tamizhakam, from which arise the need to
form a distinct Tamil identity.
Publisher
John Benjamins Publishing Company