Affiliation:
1. V. N. Karazin Kharkiv National University
Abstract
Abstract
The present study explores (verbo)-visual metaphtonymy in Twitter-based Internet memes featuring Donald Trump,
focusing both on the patterns of conceptual interaction of metaphor and metonymy and their socio-pragmatic potential to influence
Internet users. The results of the study reveal four types of (verbo)-visual metaphtonymy employed in the analyzed Internet memes.
The types are differentiated in accordance with the complexity of the metaphoric source: metaphtonymy with a simple metaphoric
source, metaphtonymy with a metaphoric source structured by simple metonymy, metaphtonymy with a metaphoric source structured by
metonymic chain, and metaphtonymy with a metaphoric source structured by radial metonymy. In all the four types, the metaphoric
target is structured by metonymic amalgam – a metonymic complex in which metonymies that are based on different
ICMs merge due to the association of contiguity that is relevant in the current communicative and social/political context.
Besides metonymic amalgam, the study introduces the notion of radial metonymy – a metonymic complex that emerges
when one metonymic source gives access to several metonymic targets. We argue that the analyzed metaphtonymies rest on conceptual
incongruity created to trigger negative evaluative inferences and emotional responses to shape Trump’s image.
Publisher
John Benjamins Publishing Company
Subject
Linguistics and Language,Language and Linguistics
Cited by
4 articles.
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