Three essential factors have been identified (i–iii) for the interaction between H2 and Ag+, Cu+, Mg2+, Cd2+, and Zn2+ sites in zeolites: (i) donation from σH2 to the cation, (ii) π-backdonation from the cation to antibonding orbital of the molecule, and (iii) the interaction between H2 and oxygen framework which is crucial for H2 dissociation on Zn2+ sites.