THE REJECTIONIST ETHIC AND THE SPIRIT OF THE GREEN ECONOMY

Author:

Petrović Nikola,Peternel Lana,Ančić Branko

Abstract

This article explores how particular layers of the Western Zeitgeist and the Croatian social and economic context influenced the emergence and development of green entrepreneurship, and whether they could be helpful in understanding the potential transition to a green economy. It is argued that what initially drove several of interviewees to green entrepreneurships could be subsumed under the label rejectionist ethic used here to encompass different modes of rejecting modern economic institutions and the usual life trajectory of completing one’s education and working at a job in line with one’s social position and/or education.

Publisher

The Research Center of the Slovenian Academy of Sciences and Arts / Znanstvenoraziskovalni center Slovenske akademije znanosti in umetnosti (ZRC SAZU)

Subject

Music,Anthropology,Cultural Studies

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