LANGUAGE GAME AS A COMMUNICATIVE STRATEGY FOR THE FORMATION OF THE IMAGE OF SAMARA IN THE REGIONAL PRESS

Author:

Agafontsev M.S.,

Abstract

Subject of the article: Samara regional press, which mainly includes newspapers and magazines. The object of the article: the language game as a communicative strategy for the formation of the image of Samara on the example of such newspapers as" Samara Newspaper"," Volzhskaya Kommuna", magazines" First","Samara judges". The article deals with the phenomenon of the language game, which became particularly popular in the field of mass media and advertising at the turn of the XX-XXI centuries. Being one of the numerous communicative strategies of the author, the language game allows you to convey the necessary information to the recipient in a compression form, which is placed in the headlines of newspaper and magazine articles in the Samara region. The diversity of this phenomenon has been structured and classified by many linguists, which gives us the opportunity to consider the used communication strategy based on the existing scientific justification in the field of journalism and mass communication. Methodology of the work: the analysis of newspaper and magazine articles of the Samara regional press involves an appeal to the method of generalization of scientific experience in the field of studying mass media, as well as to the method of continuous sampling of language examples. Results: in the headlines of the Samara regional press, one can observe a significant number of examples of using the language game as a communicative strategy in order to beat the presented information, which is conveyed to the reader by means of compression of the message and creates a certain image of the region in the political, social, cultural, and economic spheres of activity. Such a communication strategy requires linguistic commentary in each individual case.

Publisher

Samara Federal research center of the Russian Academy of Sciences

Subject

General Earth and Planetary Sciences,Water Science and Technology,Geography, Planning and Development

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3