A Qualitative Study on Cluster Potential and Strategy Development in Marine Tourism Sector

Abstract

With regard to the case study of the Kuşadası Region in Türkiye, the aim is to evaluate the feasibility of a potential clustering approach for the marine tourism sector, propose strategies for the potential cluster, and determine its applicability from the stakeholders' perspective. The study is grounded in Porter's Cluster Theory and utilizes qualitative research methodologies. Semi-structured interviews with Kuşadası Marine Tourism stakeholders are analyzed based on Porter’s diamond model. The marine tourism sector in Kuşadası has the potential to compete thanks to its favorable climate, rich historical, religious, and cultural heritage, strategic geographic location, easy transportation, established global reputation, highly skilled workforce, reputable information institutions, influential local government, and possession of all key marine tourism components. Therefore, it is imperative to establish achievable targets to foster the sector’s growth and development. Strategies are under development being developed for the Prospective Cluster and their feasibility is being assessed through the Delphi Method.