Information Channel Preference in Seeking Cultural Heritage Information A Study

Abstract

Information is accessed through a variety of routes, one of which is an information channel. The formal channel follows a structured path, whereas the informal channel takes a more unstructured path. This study primarily looks into the channel(s) used for seeking cultural heritage information among the Tangkhul tribe from Manipur state, India and also checked the significant change between studied variables and demographic variables. This study employed a stratified random sampling method to draw the sample. The study used a survey method and a structured questionnaire tool for data collection. The questionnaire comprises respondents’ demographic profiles and 13 items on channels preferred for seeking cultural heritage information. Analysis present that the most prevalent strategy for accessing cultural heritage knowledge was determined to be “elderly people in the community” with a mean score of 3.85. Furthermore, factor analysis identifies two types of channels: informal and formal. And current residency (p-value=0.044) and family annual income (p-value=0.043) influence channel choice for accessing information, with those living in Manipur state preferring official channels and those earning INR 9,00,001 annually or more preferring informal channels.