Entrepreneurial behavior and strategy: A systematic literature review

Abstract

Study objective: identify the gaps and theoretical axes of international scientific production related to the Entrepreneurial Behavior (EB) of the individual business owner as well as the strategies adopted, in different contexts, in addition to providing insights for future research. Methodology/approach: descriptive and qualitative study, based on a systematic review of 56 articles collected in June/2021 in the Scopus and Web of Science databases, with the support of the StArt tool, and the content analysis with aided by the Atlas.ti software. Main results: consolidation of the methodological profile of the studies and the topics addressed, identifying that both the EB and the strategy have fragmented definitions, even after numerous research. There is a positive relationship between EB and strategy, and the EB influences decision making and contributes to raising organizational performance. The success of an enterprise can therefore be determined by the ability and speed to respond effectively to changes in context. Theoretical/methodological contributions: advancement of research in the fields of entrepreneurship and strategy, with the identification of EB categories and strategies adopted (especially with regard to the understanding of EB and its influence on strategy), and consolidation and recommendation of a future research agenda. Relevance/originality: the theoretical articulation between entrepreneurship and strategy focuses on the EB, in the search for opportunities and competitive advantage, which are indispensable for business growth. Social/management contributions: contribute with managers and entrepreneurs in the identification of behavioral issues and strategic choices adopted in the most diverse contexts, including the sustainable development of organizations.