SOFT SKILLS AS THE BASIS OF SOCIAL CAPITAL AND COMPETITIVENESS OF ENTERPRISES

Abstract

The article defines the essence of enterprise competitiveness as well as the factors that form it. The purpose of the article is to explore the essence of the concept of "soft skills" as an integral part of the development of social capital of employees to ensure the efficiency of enterprises as well as their impact on the competitiveness of enterprises in Ukraine. The role of "soft skills" and social capital in supporting and improving the efficiency of the enterprise and creating its competitive advantages is especially emphasized. Based on the analysis, it is emphasized that the formation and development of "soft, flexible" staff skills is one of the priorities of modern companies. The analysis confirmed the importance of "soft skills" in the formation of social capital and competitiveness of the enterpris, as well as helped to identify trends in "soft skills" in today's world. The results showed that the most necessary "soft skill" for an employee in the company in today's challenges is to take responsibility. Communication skills, organization, attentiveness, resilience and self-control also play an important role. It is established that these skills form individual social capital of employees, help to find the first job and successfully develop it. It is important that namely these skills form the basis of corporate social capital, help maintain the team and strengthen the resilience of the enterprise in today's challenges. These skills in combination with high professionalism will be able to lead the company to the peak of efficiency and sustainability. Based on the author's sociological survey, the main competencies that need to be developed to achieve competitiveness in the market are identified. According to the results of the research, main directions and priorities of soft skills development were identified and systematized at 4 levels: personal (individual, family), microeconomic (enterprise), macroeconomic (country, state) and megaeconomic (world community). The connection between all levels and their positive impact not only on competitiveness, but also much more broadly on the well-being of the individual, the stability of the organization and the wealth of society as a whole.