DIGITALIZATION OF LABOUR AS A MODERN VECTOR OF CHANGES IN THE SOCIAL AND LABOUR SPHERE

Abstract

The processes of digitalization of labour, which are currently taking place under the influence of the development and spread of digital technologies, are causing rapid changes in the social and labor sphere, primarily related to the development of digital skills of personnel and an even greater strengthening of the role of human capital and human creativity. The purpose of the article is to study theoretical approaches to the substantive interpretation of the economic category "digitalization of labour", and also to characterize the processes and changes taking place in the labor sphere in the context of the spread of digital technologies. For this purpose, using general scientific and special methods, a study of the substance of the categories of "digitalization" and "digitalization of labour" was carried out (historical and logical method), to identify the factors that contribute to the spread of digital technologies and cause modern changes in the field of labor, as well as to identify and characterize changes in the social and labor sphere that occur in the context of digitalization (classification and analytical method), to illustrate the studied socio-economic phenomena and processes, graphic analytics were used. It is determined that the spread of digital technologies in the field of labor is facilitated primarily by such factors as: globalization processes; technological development, increase in the level of robotization and automation of production processes; higher level of mobility of modern personnel, change in their expectations regarding the content of labour and its organization; development of creative industries. Characterizing the processes in the social and labor sphere that are taking place in the context of digitalization, it is possible to identify, first of all, changes in the traditional division of labour, methods and forms of employment, increased mobility of people of working age, strengthening the role of human capital, and its understanding as a determining factor of production.