SWOT ANALYSIS OF UKRAINE'S ECONOMY RECOVERY THROUGH IMPLEMENTATION OF INDUSTRY 4.0

Abstract

Industry 4.0 (hereinafter - I.40) gives enterprises the possibility of having greater productivity, flexibility, and customer orientation. The challenges and problems of I4.0 are reflected in the transformation of the labour market and production industries. Today, the business environment has faced problems of reduced activity due to the introduction of martial law. However, it is necessary to find reserves for the new jobs created in the post-war period, considering the peculiarities of the labour potential of Ukraine. The purpose of the article is an analysis the development of the Ukrainian business environment in the post-war period, to identify the possibilities of introducing I4.0 components into production, and to identify its strengths and weaknesses, opportunities, and threats. The research was conducted based on empirical, logical, systemic, comparative, structural, and complex approaches, as well as using methods of formalization, the ascent from the abstract to the concrete and from the concrete to the abstract. The article discusses the development features and components of I4.0. The possibilities and obstacles to the realization of I4.0 in the post-war period in Ukraine are analysed. The strengths and weaknesses of the recovery of the Ukrainian economy through the development of I4.0 enterprises are highlighted. A matrix of SWOT analysis of the recovery of the economy of Ukraine through the implementation of I4.0 has been developed. The main stages of the application of I4.0 in business practice for the reconstruction of work after the war are summarized. The advantages of the Ukrainian post-war business environment (its strengths) and shortcomings that need to be worked on in scientific and applied aspects are determined. Discusses how I4.0 can be used to help the industry meet today's challenges. The result of the conducted analysis shows the factors of the effectiveness of the implementation of I4.0, as well as the barriers and challenges to its implementation. Recommended steps for companies on their way to I4.0 are offered. The I4.0 concept will be implemented in business practice, so organizations in knowledge-intensive industries need mechanisms for adapting activities to new conditions, which will include planning the I4.0 personnel management strategy with a clear technical understanding of its concept, providing a targeted demonstration of the necessary level of development of personnel competencies through training and professional development, which is a prospect for further research.