IMPLEMENTATION OF COMMUNICATIVE STRATEGY OF DISCREDITATION AND ATTACK IN SPANISH POLITICAL DISCOURSE

Abstract

The article examines speech and language ways of expressing one of the main communicative and pragmatic strategies characteristic of political discourse - the strategy of discrediting the opponent. The research is based on the material of the speeches of the figures of the Spanish political space. The article examines the speeches of the leaders of competing political forces and analyzes the revealed linguistic features of the discrediting strategy and a number of tactics for its implementation. The strategy of discrediting and attacking the opponent is one of the most used and vividly presented in political discourse, which is explained by its effectiveness, since its use allows the speaker to simultaneously attack the authority of the opponent and raise authority of their own. Special attention was paid to negatively marked lexical units as the main means of expressing the considered strategy. Attention is also paid to features at other linguistic levels, in particular grammatical. Definitions of communicative strategies and tactics, the importance of their application for political discourse, examples of implementation of the discrediting strategy in Spanish-language political discourse are considered in the work. The tactic of verbal insinuation was singled out as the most vividly represented in the sample of examples for the study.