THE COGNITIVE-PRAGMATIC ASPECTS OF THE INAUGURAL SPEECH OF THE PRESIDENT OF THE REPUBLIC OF KOREA YOON SUK YEOL ON MAY 10, 2022, IN CONTEMPORAL POLITICAL DISCOURSE

Abstract

Background. The article is devoted to the contemporary Korean political discourse taking into account the cultural context, namely the high-contextuality and hermeneutics of Korean culture. Politically oriented texts are always an indicator of national values, because political thinking and linguistic specificity of public speeches are in close interaction. The political speech actualizes the religious and philosophical traditions of the Korean-Asian civilizational model, is characterized by a high level of formality, focuses on the use of language formulas, and unfolds narratives important for modern Korean society. Methods . It is through the systematization of all the above empirical data that the cognitive model of political discourse is outlined and the speech is defined as an integral process of interaction of cognitive, communicative and pragmatic factors, as well as a means of effective implementation of influence on the audience. In order to reveal implicitly expressed connections between language, power and ideology in the text of the inaugural speech of the acting president of the Republic of Korea, Yoon Suk Yeol, the method of critical discourse analysis was used. Results . Conclusions about the qualitative characteristics of political communication were made on the basis of quantitative data using content analysis. The suggestive potential of a political speech is realized through the structural and syntactic organization of the text - this is a special complex-wave rhythm based on the repetition and alternation of formal and lexical-grammatical elements and the functioning of dynamic text groups centered on key words. Conclusions . Determining the hierarchy of values relevant only within Korean culture, for which political discourse was created, is a primary task for decoding the inner content of political life, reproducing communicative intentions, and when analyzing the political discourse of East Asian countries.