A PARADIGM OF CREATIVE ECONOMY IN THE CONTEXT OF CONTEMPORARY GLOBAL CHALLENGES

Abstract

The article examines the evolution of the paradigm of a creative economy in the context of contemporary global challenges. The distinction between interpretations in different countries and the change of paradigm in time are singled out. Since the emergence and formation of the paradigm of the creative economy, a short period of time has elapsed. However, there have been significant changes in the structure of the economies of the world due to the dictation, informatization and implementation of the fourth industrial revolution, which led to a change in the paradigm of the creative economy. The development of this paradigm is influenced by the processes caused by global challenges. Among the contemporary global challenges to the creative economy, societal challenges are the most influenced: forced migration, terrorist attacks, etc., which relate to human capital and the labor market. Because forced migration causes an increase in the cultural and educational differentiation of the population, which leads to fluctuations in the labor market, blurring and distortion of creative clusters and creative environment. The necessity of purposeful influence of the state on the formation and development of a creative economy is determined.