Scale Development to Measure Creating Shared Value adoption as a Strategy in the Developing Countries

Abstract

Purpose: “Capitalist system is under siege” is the signal that businesses are going to lose legitimacy and ultimately survival is under question. However, “Creating shared value” (CSV), a resolute solution for organizations is proposed, and overwhelming organizations claim to have adopted CSV. However, in the absence of a standard for CSV success, yearly financial and sustainability reports are presented to validate such claims. Therefore, a yardstick is needed to determine whether companies have implemented CSV as a key strategy. To verify this claim, a scale is proposed to measure the level of adoption of CSV. Design/Methodology/Approach: An interview protocol was created for data collection from CSV adopters. Twenty interviews were conducted with 15 informants coming from 10 shortlisted organizations. Findings: The interview data were transcribed and analyzed to extract the key and sub-themes. A total of 58 items were generated with the help of five experts, and an average score of 0.859 on the S-CVI (scale level content validity index) is achieved with a Kappa (K) coefficient of 0.810. Implications/Originality/Value: So, it is concluded that this instrument will help to differentiate CSV adopters and those who involve in CSR projects. As a future direction, instrument testing and scale evaluation are designed.