Examining the Role of Public Relations Departments in Universities and their Relationships with the Graduates in Palestine

Abstract

Purpose: This paper aims to examine the role of public relations departments in universities and how they deal with graduates. Universities in general have PR departments that are created to increase the missions and strengthen the visions. Frequently, the PR department is responsible for enhancing the objectives of the university to improve its image to publics. This study therefore investigates the extent of the PR role as a tool for facilitating the achievement of the objectives of universities. Data for the study was collected from a sample of one hundred and twenty (120) respondents sampled from graduates of the university. Which %78.3 males and %21.7 females from different districts in Gaza Strip in Palestine. Findings from the study showed that the administration of the PR departments reinforces the affiliation of graduates to their universities. Furthermore, the PR departments mainly participate in holding graduation ceremonies and in coordinating with other departments. The PR departments continue with the graduates to assist them find suitable careers in the future. They also communicate with the graduates through various means of social connectivity websites.