The Effect of Big Data on Firm Value: The Mediation Roles of Innovation and Financial Performances

Abstract

Companies that have high growth indicators for liquidity, stock, and return on assets are more desirable to investors and shareholders. Successful managers are thus limited to using financial indicators to convey the value of the firm. Big data can now be the source of innovation and monetary success. Technology, rivals, market and customer data, and these sources of information give businesses hints about emerging competitive attitudes. Therefore, there will be valuable companies that innovate by absorbing new knowledge and data through big data and improving financial performance.