Imagination of brand image for tourism industry-Reference-Cited by-同舟云学术

Imagination of brand image for tourism industry

Published:2016-06-06 Issue:2 Volume:14 Page:138-142
ISSN:1727-7051
Container-title:Problems and Perspectives in Management
language:
Short-container-title:Problems and Perspectives in Management

Author:

B. Latif Wasib¹,Aminul Islam Md.²^ORCID,Md. Noor Idris³,Mohamad Mahadzirah⁴,Kongsompong Kritika⁵

Affiliation:

1. Ph.D. Candidate, School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis, Malaysia

2. Professor, School of Business Innovation and Technopreneurship, Department of Finance, Universiti Malaysia Perlis

3. Associate Professor, School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis, Malaysia

4. Professor, Department of Management, Faculty of Economics and Management Sciences, Universiti Sultan Zainal Abidin, Malaysia

5. Associate Professor, Sasin Graduate Institute of Business Administration of Chulalongkorn, University Sasa Patasala, Thailand

Abstract

The imagination of brand image for tourism industry is a combination of antecedents and moderators that create differential effects on customer response to the tourism marketing of the brand. As imagination consider framework of brand image for tourism industry. By constructing a conceptual framework of brand image for tourism industry will build a competitive advantage in the tourism marketplace. Indeed, recent trends in modern tourism marketing have changed tremendously, and study of a conceptual framework is increasingly becoming considerable to keep pace with this change. In this conceptual paper, authors have summarized the literature on currently prevailing concepts and approaches on brand image for tourism industry

Publisher

LLC CPC Business Perspectives

Subject

Strategy and Management,Business and International Management,General Business, Management and Accounting,Information Systems and Management,Law,Sociology and Political Science,Public Administration

Link

https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/7220/PPM_2016_02cont1_Latif.pdf

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