The impact of digitalization on the economic convergence of the Russian insurance market

Abstract

The most important trends in the modern economy are convergence – the process of convergence of activities of various economic entities and digitalization. Their interaction creates new opportunities for increasing the competitiveness and efficiency of insurance companies. The purpose of the paper is to identify economic convergence processes taking place on the Russian insurance market, which, when using different digitalization products, lead to new business models of partnership. The results of the conducted empirical analysis confirm the existence of economic convergence processes at all levels (intra-segment, intersegment and inter-sectoral) on the Russian insurance market. The proof of this is the significant reduction in the number of insurers in 2021 to 158, compared to 600 insurers in 2011. Over the past three years, the share of sales of insurance products with the participation of banks acting as intermediaries in the sales of insurance services has increased by 1.5 times. Also, along with insurance companies, health care companies have increasingly become involved in such operations. Digitalization products (information technologies (IT); IT and IT platforms; IT, IT platforms and networks) have a huge impact on the forms of organizing joint business with the participation of insurance companies. Some insurance companies do not provide opportunities to issue an insurance policy online or pay an insurance premium, i.e. they use sites for only minor customer interactions. Most often, Russian insurance companies use mobile applications. The impact of various digitalization products at different levels of economic convergence of insurers initiates multivariate business models of joint business.