Determinants of women’s entrepreneurial performance: Evidence from Bangladesh

Author:

Akhter Ayeasha1ORCID,Julfikar Ali Mohammed2ORCID,Rahman Tanchi Khadiza3ORCID,Bin Latif Wasib4ORCID,Mobarak Karim Md.5ORCID

Affiliation:

1. Master of Business Administration in Marketing, Jahangirnagar University, Bangladesh; Assistant Professor, Department of Marketing, Faculty of Business Studies, Bangabandhu Sheikh Mujibur Rahman Science and Technology University

2. Associate Professor, Head of the Department, Business Administration Department, The International University of Scholars

3. Ph.D., Associate Professor, Business Administration Department, Daffodil International University

4. Ph.D., Assistant Professor, World School of Business, World University of Bangladesh

5. Assistant Professor, World School of Business, World University of Bangladesh

Abstract

Women entrepreneurship has been gaining a prominent awareness among policymakers in contemporary economics, as it can hasten the rate of technological advancement and economic progress. The objective of this study is to determine the influencing factors of women’s entrepreneurial performance in a developing country like Bangladesh. This investigation is quantitative in scope and exploratory in character. The convenience non-probability sampling identified 250 women entrepreneurs in Bangladesh. The study developed a questionnaire in Google Forms by reviewing the relevant literature on entrepreneurial performance. Email addresses of women entrepreneurial ventures were collected from the digital database to send the questionnaires. This study used SPSS v26.0 to test the model and verify the hypotheses at the 5% significance level. To measure the reliability, Cronbach’s Alpha (α) value of 0.70 or more than 0.70 was regarded as acceptable. This study found that entrepreneurial orientation, networking, opportunity identification, economic factors, and socio-cultural factors positively and significantly affect women’s entrepreneurial performance. These findings could be helpful for the government, non-governmental organizations, local community, civil society, and researchers to formulate effective strategies and policies to grow women-owned enterprises in Bangladesh.

Publisher

LLC CPC Business Perspectives

Subject

Business and International Management,General Business, Management and Accounting,Information Systems and Management,Law,Sociology and Political Science,Social Sciences (miscellaneous)

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