Effective synergic interaction of strategic business units of diversified company-Reference-Cited by-同舟云学术

Effective synergic interaction of strategic business units of diversified company

Published:2017-12-19 Issue:4 Volume:15 Page:38-49
ISSN:1727-7051
Container-title:Problems and Perspectives in Management
language:
Short-container-title:Problems and Perspectives in Management

Author:

Zhylinska Oksana¹^ORCID,Stepanova Alla²^ORCID,Horbas’ Iryna³

Affiliation:

1. Dr. Sc., Professor, Vice-rector for science, Taras Shevchenko National University of Kyiv

2. Ph.D., Associate Professor, Department of Innovation and Investment Management, Taras Shevchenko National University of Kyiv

3. Ph.D. in Economics, Associate Professor, Department of Innovation and Investment Management, Taras Shevchenko National University of Kyiv

Abstract

Integration processes in the global economy promote the development of diversified integrated companies, representing a group of legally and economically independent and/or affiliated companies that carry out joint activities based on interaction and interconnections development. It is the study of the interconnections of strategic business units of diversified companies that allows to distinguish synergistic interaction features, which, in the long run, ensures the achievement of sustainable competitive advantages for companies. The main purpose of this study is to distinguish the features of the synergistic interaction of strategic business units of diversified companies and the creation of management tools for them. The authors developed and presented the simulation model for managing the interaction of strategic business units of diversified companies based on synergy and proposed an algorithm for its application in real business practice for a company operating in the building ceramic market.

Publisher

LLC CPC Business Perspectives

Subject

Strategy and Management,Business and International Management,General Business, Management and Accounting,Information Systems and Management,Law,Sociology and Political Science,Public Administration

Link

https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9733/PPM_2017_04_Zhylinska.pdf

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