Affiliation:
1. Department of Business Administration, King Talal School of Business Technology, Princess Sumaya University for Technology
2. Ph.D., Department of E-Marketing and Social Media, King Talal School of Business Technology, Princess Sumaya University for Technology
Abstract
The purpose of this study is to investigate the impact of intrapreneurship on the performance of telecom operators in Jordan. Three different dimensions are investigated that represent the independent variable of intrapreneurship – corporate culture, corporate entrepreneurship, and re-engineering corporate thinking, while the dependent variable performance included five dimensions such as the volume of production, sales volume, production process, diversification, and employee enhancement. A quantitative method was used; a survey was targeted at Telecom Jordan employees who were participating in the company’s intrapreneurial program Oz. 140 employees participated in the intrapreneurial program as a comprehensive population, and 102 questionnaire forms were retrieved. The findings showed that there is a significant effect of intrapreneurship on the performance of Telecom Jordan. The coefficient of determination (R2) is 0.394, indicating that the intrapreneurship explains 39.4% of the change in operators’ performance. Moreover, the results revealed that the highest effect of intrapreneurship is on employee enhancement, followed by the process of production, sales volume, the volume of production, and diversification, respectively. The study highly recommended giving more attention to the intrapreneurial studio, as it is considered a factory of various diversified ideas.
Publisher
LLC CPC Business Perspectives
Subject
Business and International Management,General Business, Management and Accounting,Information Systems and Management,Law,Sociology and Political Science,Social Sciences (miscellaneous)
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