Evaluating customer perceived value of housing based on location factor and economic value-Reference-Cited by-同舟云学术

Evaluating customer perceived value of housing based on location factor and economic value

Published:2019-08-21 Issue:3 Volume:17 Page:196-206
ISSN:1727-7051
Container-title:Problems and Perspectives in Management
language:
Short-container-title:Problems and Perspectives in Management

Author:

Siahaan Elisabet¹^ORCID,Amalia Fachrudin Khaira¹^ORCID,Linda Leonita Sibarani Magdalena¹,Muda Iskandar²^ORCID

Affiliation:

1. Dr., Management Department, Faculty of Economics and Business, Universitas Sumatera Utara, Medan

2. Dr., Accounting Department, Faculty of Economics and Business, Universitas Sumatera Utara, Medan

Abstract

This study seeks to evaluate customer perceived value in housing in order to increase the construction of housing value from the consumer’s point of view. A total of 240 houseowners in the middle to upper housings in Medan city, Indonesia, participated in this study. The data analysis used in this study is the Partial Least Square (PLS) approach. The results indicate that the perception of consumer value is strongly influenced by the economic value of the housing and the location function of the housing. Housing offered should be able to meet the needs of consumers and has the good mobility and accessibility. The emphasis that needs to be put in encouraging the perception of consumer value is the ability of the product in general, namely housing units in answering the needs of consumers.

Publisher

LLC CPC Business Perspectives

Subject

Strategy and Management,Business and International Management,General Business, Management and Accounting,Information Systems and Management,Law,Sociology and Political Science,Public Administration

Link

https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/12393/PPM_2019_03_Siahaan.pdf

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