Assessment of the competitive environment of the health insurance market-Reference-Cited by-同舟云学术

Assessment of the competitive environment of the health insurance market

Published:2019-07-03 Issue:2 Volume:17 Page:541-549
ISSN:1727-7051
Container-title:Problems and Perspectives in Management
language:
Short-container-title:Problems and Perspectives in Management

Author:

Kneysler Olga¹^ORCID,Kryvytska Olha²^ORCID,Shupa Lesia³^ORCID,Huzela Iryna⁴^ORCID

Affiliation:

1. Doctor of Economic Sciences, Professor, Head of Finance Management and Insurance Department, Ternopil National Economic University

2. Ph.D., Associate Professor at the Finance, Accounting and Auditing Department, National University of Ostroh Academy

3. Ph.D., Senior Lecturer of Finance, Finance Management and Insurance Department, Ternopil National Economic University

4. Postgraduate Student, Department of Taxes and Fiscal Policy, Ternopil National Economic University

Abstract

The main purpose of this investigation is to distinguish the problematic tendencies of the health insurance market development in Ukraine and the competitive positions of the leading insurance companies on it. Accordingly, the issues of complex analysis of key indicators of the insurers’ competitiveness, and the issues of establishing the factors that determine the level of competition in the market become very urgent. The first 30 insurers out of 50 were taken for the study, and they received about 90% of insurance premiums for voluntary health insurance in Ukraine in 2017. The authors have made the assessment of the competitive environment of the health insurance market of Ukraine using the concentration index and the indicator of market competition, which resulted in defining the advantages and disadvantages of their application. Taking into account that the abovementioned indicators for assessing the competition in the insurance market can provide only approximate results, which indicates the inadequacy of the conclusions about the effectiveness of business processes management on it, the authors offered a scientific methodological approach to assessing the market environment with the use of an integrated indicator of the voluntary health insurance market competitiveness. Herewith, such an integrated indicator is calculated in terms of three segments of the market: sickness insurance; voluntary medical insurance (continuous health insurance); medical expenses insurance, simultaneously taking into account the behavior of two indicators – concentration and market competition. As a result of the research, it was found that the highest level of market concentration is typical for sickness insurance and it indicates a high monopoly in the market in terms of this segment. Thus, the integrated indicator allows to make a comprehensive investigation of market behavior of the market participants and to reveal the problematic tendencies of its competitive environment.

Publisher

LLC CPC Business Perspectives

Subject

Strategy and Management,Business and International Management,General Business, Management and Accounting,Information Systems and Management,Law,Sociology and Political Science,Public Administration

Link

https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/12210/PPM_2019_02_Kneysler.pdf

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