The impact of marketing agility on crisis management stages at five and four-star hotels in Jordan
Author:
Affiliation:
1. Ph.D., Associate Professor, Business Administration Department, Faculty of Business, Amman Arab University
2. Ph.D., Assistant Professor, Business Administration Department, Faculty of Business, Amman Arab University
Abstract
Publisher
LLC CPC Business Perspectives
Subject
Strategy and Management,Business and International Management,General Business, Management and Accounting,Information Systems and Management,Law,Sociology and Political Science,Public Administration
Link
https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15977/PPM_2021_04_Khraim.pdf
Reference69 articles.
1. Accardi-Petersen, M. (2011). Agile Marketing. New York: Apress.
2. Modeling agility of supply chain
3. Alkhawlani, M. A. S., Al Haderi, S. M., bin Bohari, A. M., bin Ahmed, F., & Rahim, N. A. F. (2016). Charisma Leadership an Important Determinant for the Crisis Management. International Journal of Business and Social Science, 7(9), 126-136. - http://www.ijbssnet.com/journals/Vol_7_No_9_September_2016/14.pdf
4. The Mediating Effect of Crisis Management on Leadership Styles and Hotel Performance in Jordan
5. Crisis Management in Hotel Business – Insights from Croatia
Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda;Management Review Quarterly;2023-11-14
2. How has the knowledge of employee goal orientation evolved in hospitality research over the last two decades? Insights for researchers and practitioners;Journal of Hospitality Marketing & Management;2023-07-14
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3