The prospects of integration of the advertising market of Ukraine into the global advertising business-Reference-Cited by-同舟云学术

The prospects of integration of the advertising market of Ukraine into the global advertising business

Published:2018-06-11 Issue:2 Volume:16 Page:321-330
ISSN:1727-7051
Container-title:Problems and Perspectives in Management
language:
Short-container-title:Problems and Perspectives in Management

Author:

Dombrovska Svitlana¹^ORCID,Shvedun Viktoriia²^ORCID,Streltsov Volodymyr³^ORCID,Husarov Kyrylo⁴^ORCID

Affiliation:

1. Doctor of Science in Public Administration, Professor, Honored Worker of Education of Ukraine, Head of the Research, Educational and Production Center, National University of Civil Defence of Ukraine

2. Doctor of Science in Public Administration, Senior Researcher, Head of the department on management of the Research, Educational and Production Center, National University of Civil Defence of Ukraine

3. Doctor of Science in Public Administration, Associate Professor, Leading Researcher of the department on problems of management in the sphere of civil protection of the Research, Educational and Production Center, National University of Civil Defence of Ukraine, Kharkiv, Ukraine; Associate Professor of the Management Department, Pomeranian University

4. Senior Researcher of the scientific department on problems of state security of the Research, Educational and Production Center, National University of Civil Protection of Ukraine

Abstract

Advertising expands and improves sales channels, accelerates money turnover, thereby increasing overall effectiveness of functioning of national economy and its integration into the world economy in general. The analysis of the current trends and future prospects of management of the advertising market of Ukraine at the world level is carried out in the article. In particular, the analysis of the current structure of the world advertising market is made. The assessment of retrospective tendencies of development of the advertising and communication market of Ukraine is carried out. The identification of perspective volumes of the advertising market of Ukraine is made. The forecast of perspective volumes of the advertising market of Ukraine within the next three years is made. In general, the given research allows to allocate problems of the modern advertising market of Ukraine and offers the ways of improvement of the state advertising policy of Ukraine.

Publisher

LLC CPC Business Perspectives

Subject

Strategy and Management,Business and International Management,General Business, Management and Accounting,Information Systems and Management,Law,Sociology and Political Science,Public Administration

Link

https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/10438/PPM_2018_02_Dombrovska.pdf

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