Strategic pricing across the product’s sales cycle: a conceptualization-Reference-Cited by-同舟云学术

Strategic pricing across the product’s sales cycle: a conceptualization

Published:2017-11-07 Issue:3 Volume:13 Page:6-16
ISSN:1814-2427
Container-title:Innovative Marketing
language:
Short-container-title:Innovative Marketing

Author:

R. Rink David¹

Affiliation:

1. Professor of Marketing, School of Business, Indiana University Kokomo

Abstract

Establishing the initial price for a new product is one of the most important decisions a firm will make. Implementing and adjusting this price over the sales cycle of the new product are crucial decisions for both its short- and long-term success. A modification of the product life cycle (PLC) concept is presented to reflect one of the many alternative price-setting strategies available to the company. After justifying and illustrating the modified PLC pricing strategy, applications and limitations are presented and discussed.

Publisher

LLC CPC Business Perspectives

Subject

Management of Technology and Innovation,Marketing,Economics, Econometrics and Finance (miscellaneous)

Link

https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9339/IM_2017_03_Rink.pdf

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4. Best, R. (2013). Market-Based Management (6th ed). Upper Saddle River, NJ: Pearson.

5. Buzzell, R. (1966). Competitive behavior and product life cycles, Proceedings, World Conference, American Marketing Association, pp. 46-68.