Trends in the functioning of the Ukrainian insurance services market

Author:

Prokopchuk Olena1ORCID,Nepochatenko Olena2ORCID,Malyovanyi Mykhaylo3ORCID,Ulyanych Yuliya4ORCID,Bilan Yuriy5ORCID

Affiliation:

1. Doctor of Economics, Associate Professor, Head of the Department of Finance, Banking and Insurance, Uman National University of Horticulture, Uman

2. Doctor of Economics, Professor, Rector, Uman National University of Horticulture, Uman

3. Doctor of Economics, Professor, Vice-rector for scientific and pedagogical work, Uman National University of Horticulture, Uman

4. Ph.D., Associate Professor, Associate Professor of the Department of Finance, Banking and Insurance, Uman National University of Horticulture, Uman

5. Dr., Professor, Faculty of Bioeconomy Development, Vytautas Magnus University

Abstract

The Ukrainian market of insurance services is at the stage of formation and development in the absence of a clearly defined model for further functioning. The purpose of the paper is to analyze the trends in the functioning of the Ukrainian insurance services market in the period of 2010–2021.The results of the study reveal the general trends in the functioning of the Ukrainian insurance services market in terms of transformational features of the market composition (a significant reduction in the number of insurers – by 2.5 times), concluded insurance contracts (a significant increase by 3.5 times), market concentration (moderately concentrated), the level of insurance penetration (the average value was 1.64%).Considerable attention is paid to the interpretation of the main indicators of market activity and their dynamics, in particular, in terms of insurance premiums and payments (the level of insurance payments was 32.2%), assets of insurers (increase by 1.5 times), formed insurance reserves (a noticeable increase by 3 times), digital transformation (in terms of internetization, individualization, digitalization).The study made it possible to form promising vectors for the development of the Ukrainian insurance services market based on the model of social responsibility of participants in the insurance process with clear digitalization outlines and the formation of insurance relations based on innovative approaches. AcknowledgmentThis study was supported by the Ministry of education, science, research and sport of the Slovak Republic [grant VEGA 1/0689/20 Digital economy and changes in the education system to reflect labour market demands].

Publisher

LLC CPC Business Perspectives

Subject

Management of Technology and Innovation,Marketing,Organizational Behavior and Human Resource Management,Finance,Business and International Management,Management Information Systems

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