1. Zardetto-Smith, A.M., Mu, K., Ahmad, S.O. & Royeen, C.B. Neuroscientist 6, 159–168 (2000).
2. Anderson, A.M. in The Role of the Media in Science Communication (ed. K. Ackrill) 97–111 (Ciba Foundation, London, 1994).
3. Herculano-Houzel, S. Neuroscientist 8, 98–110 (2002).
4. Della Sala, S. (ed.) Mind Myths: Exploring Popular Assumptions About the Mind and Brain (Wiley, West Sussex, UK, 1999).