The 'big pharma' dilemma: develop new drugs or promote existing ones?
Author:
Publisher
Springer Science and Business Media LLC
Subject
Drug Discovery,Pharmacology,General Medicine
Link
http://www.nature.com/articles/nrd2923.pdf
Reference12 articles.
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4. Gagnon, M. A. & Lexchin, J. The cost of pushing pills: a new estimate of pharmaceutical promotion expenditures in the United States. PLoS Med. 5, e1 (2008).
5. Donohue, J.M., Cevasco, M. & Rosenthal, M. B. A decade of direct-to-consumer advertising of prescription drugs. N. Engl. J. Med. 357, 673–681 (2007).
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