1. Bernoulli, D. Specimen theoriae novae de mensura sortis. Commentarii Academiae Scientarum Imperialis Petropolitanae 5, 175–192 (1738).
2. Samuelson, P.A. Consumption theory in terms of revealed preference. Economica 15, 243–253 (1948).
3. Camerer, C.F. Prospect theory in the wild: evidence from the field. in Choices, Values, and Frames (eds. Kahneman, D. & Tversky, A.) 288–300 (Cambridge Univ. Press, Cambridge, UK, 1981).
4. Post, T., van den Assem, M., Baltussen, G. & Thaler, R.H. Deal or no deal? Decision making under risk in a large-payoff game show. Am. Econ. Rev. (in the press).
5. Knight, F.H. Risk, Uncertainty, and Profit (Houghton Mifflin, New York, 1921).