1. Dawkins, R. The Selfish Gene (Oxford University Press, 1976).
2. Brodie, R. Virus of the Mind: The New Science of the Meme (Integral Press, 2004).
3. Hofstadter, D. R. Metamagical Themas (Basic Books, 1991).
4. Lynch, A. Thought Contagion: How Belief Spreads Through Society (Basic Books, 1999).
5. Tapscott, D. & Williams, A. D. Wikinomics: How Mass Collaboration Changes Everything (Portfolio Hardcover, 2006).