Impact of using virtual avatars in educational videos on user experience-Reference-Cited by-同舟云学术

Impact of using virtual avatars in educational videos on user experience

Published:2024-03-19 Issue:1 Volume:14 Page:
ISSN:2045-2322
Container-title:Scientific Reports
language:en
Short-container-title:Sci Rep

Author:

Zhang Ruyuan,Wu Qun

Abstract

AbstractPopularization of knowledge is of considerable importance and necessity, and traditional knowledge popularization activities suffer from high cost and low acceptance, which affect their effectiveness and coverage. Applying virtual avatars to educational videos may be an effective way to solve the problem. This study investigates the impact of applying virtual avatars to educational videos on user experience. Constructed a model of the impact of user experience on educational videos with virtual avatars, collected data from the target population, and analyzed it empirically. The video quality and virtual avatar expressiveness dimensions of the influencing factors have a significant positive effect on the learning effect, emotional experience and user engagement dimensions of user experience; the content quality dimension of the influencing factors has a significant negative effect on the three dimensions of user experience. The video quality and virtual avatar expressiveness dimensions of the influencing factors have a significant positive effect on the learning effect, emotional experience and user engagement dimensions of user experience; the content quality dimension of the influencing factors has a significant negative effect on the three dimensions of user experience.

Funder

Key Research and Development Program of Zhejiang Province

Publisher

Springer Science and Business Media LLC

Link

https://www.nature.com/articles/s41598-024-56716-9.pdf

Reference42 articles.

1. Martinez-Leon, L. et al. Focusing on people's curiosity: Science popularization through experiments and demonstrations on optics for a variety of audiences. In 7th International Technology, Education and Development Conference (INTED2013) 678–683 (2013).

2. Ilyinan, I. Y., Vasilieva, I. N., Rebrova, T. P. & Pokrovsky, D. S. Adaptation of international experience of creation of science popularization centers to Russian realities. Reg. Reg. Russ. J. Reg. Stud. 30, 673–697 (2022).

3. Sparks, M. A., O’Seaghdha, C. M., Sethi, S. K. & Jhaveri, K. D. Embracing the internet as a means of enhancing medical education in nephrology. Am. J. Kidney Dis. 58, 512–518 (2011).

4. Shen, Z., Tan, S. & Pritchard, M. J. Understanding the effects of visual cueing on social media engagement with Youtube educational videos. IEEE Trans. Prof. Commun. 65, 337–350 (2022).

5. Ku, J. et al. Experimental results of affective valence and arousal to avatar’s facial expressions. Cyberpsychol. Behav. Impact Internet Multimed. Virtual Real. Behav. Soc. 8, 493–503 (2005).