The effects of social presence on cooperative trust with algorithms

Abstract

AbstractAlgorithms support many processes in modern society. Research using trust games frequently reports that people are less inclined to cooperate when believed to play against an algorithm. Trust is, however, malleable by contextual factors and social presence can increase the willingness to collaborate. We investigated whether situating cooperation with an algorithm in the presence of another person increases cooperative trust. Three groups of participants played a trust game against a pre-programmed algorithm in an online webhosted experiment. The first group was told they played against another person who was present online. The second group was told they played against an algorithm. The third group was told they played against an algorithm while another person was present online. More cooperative responses were observed in the first group compared to the second group. A difference in cooperation that replicates previous findings. In addition, cooperative trust dropped more over the course of the trust game when participants interacted with an algorithm in the absence another person compared to the other two groups. This latter finding suggests that social presence can mitigate distrust in interacting with an algorithm. We discuss the cognitive mechanisms that can mediate this effect.