A model and simulation of the emotional contagion of netizens in the process of rumor refutation

Abstract

Abstract The emotional contagion of netizens is an important factor that accelerates the spread of rumors, and it is also key to the effectiveness of rumor refutation. Based on the existing emotional model, we improved the method for calculating the emotional value and the transformation rules to simulate how the infection transforms individual emotion to group emotion during rumor refutation. The results show that the cycle and trend of netizen emotional change vary by period, but the final distribution structure presents a relatively stable state. The factors that affect the emotional changes of netizens are mainly objective and subjective aspects, both of which can promote the evolution of emotional contagion. The objective aspect depends on the speed and credibility of the rumor, and the subjective aspect depends on the degree of intimacy between netizens. After rumor refutation, emotions generally change from negative emotions to positive or immune emotions.