Tracking the brain signature of (mis)spelled logotypes via letter transpositions and replacements-Reference-Cited by-同舟云学术

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Tracking the brain signature of (mis)spelled logotypes via letter transpositions and replacements

Published:2024-08-09 Issue:1 Volume:14 Page:
ISSN:2045-2322
Container-title:Scientific Reports
language:en
Short-container-title:Sci Rep

Author:

Labusch Melanie,Perea Manuel,Rocabado Francisco,Marcet Ana,Fernández-López María,Civera Teresa,Vergara-Martínez Marta

Funder

Ministerio de Ciencia e Innovación

Generalitat Valenciana

Publisher

Springer Science and Business Media LLC

Link

https://www.nature.com/articles/s41598-024-69525-x.pdf

Reference49 articles.

1. Dehaene, S., Cohen, L., Sigman, M. & Vinckier, F. The neural code for written words: A proposal. Trends Cognit. Sci. 9, 335–341. https://doi.org/10.1016/j.tics.2005.05.004 (2005).

2. Grainger, J., Rey, A. & Dufau, S. Letter perception: From pixels to pandemonium. Trends Cognit. Sci. 12, 381–387. https://doi.org/10.1016/j.tics.2008.06.006 (2008).

3. Grainger, J. Orthographic processing: A ‘mid-level’ vision of reading. Q. J. Exp. Psychol. 71, 335–359. https://doi.org/10.1080/17470218.2017.1314515 (2018).

4. Gontijo, P. F. G., & Zhang, S. The mental representation of brand names: Are brand names a class by themselves? In T. M. Lowrey (Ed.), Psycholinguistic phenomena in marketing communications, 23–37 (2007).

5. Pathak, A., Velasco, C. & Calvert, G. A. Implicit and explicit identification of counterfeit brand logos based on logotype transposition. J. Prod. Brand Manag. 28, 747–757. https://doi.org/10.1108/JPBM-06-2018-1921 (2019).

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1. Dissociating the Effects of Visual Similarity for Brand Names and Common Words;Journal of Cognition;2024-08-28

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