Brand-Driven Innovation
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Published by AVA Publishing SA Bloomsbury Publishing Plc
Cited by 11 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Impact of Entrepreneurial Learning on Tourism Business Performance: Exploring Mediating Role of Innovation Capabilities Through PLS-SEM;Journal of Quality Assurance in Hospitality & Tourism;2024-07
2. International Brands and Corporate Strategy;Origin and Branding in International Market Entry Processes;2023-09-07
3. A stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer’s premium store brand;Annals of Operations Research;2023-05-26
4. Customer Experience Strategy Turned into Hands-On Actions Through a Design Approach;Design Management Journal;2017-10
5. Analysing the complex relationship between logo and brand;Place Branding and Public Diplomacy;2017-02
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