The role of ethical obligation and self-identity in ethical consumer choice
Author:
Publisher
Wiley
Subject
Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1046/j.1470-6431.2002.00214.x/fullpdf
Reference21 articles.
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4. The contribution of ethical obligation and self-identity to the theory of planned behaviour: an exploration of ethical consumers.;Shaw;Journal of Marketing Management,2000
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