1. Wageningen Plant Breeding Research, Mushroom Research Group, Droevensdaalsesteeg 1, 6708PB Wageningen, The Netherlands
2. Wageningen Food and Biobased Research, Bornse Weilanden 9, 6708WG Wageningen, The Netherlands
3. Wageningen University Marketing and Consumer Behaviour Group, Hollandseweg 1, 6706KN Wageningen, The Netherlands