Foot and mouth disease ready? How co-creation of and participation in knowledge development and sharing can transform relationships between livestock producers and other animal health stakeholders — an Australian case study

Author:

Manyweathers Jennifer,Maru Yiheyis,Hayes Lynne,Loechel Barton,Kelly Jennifer,Felton Simone,El Hassan Marwan,Kruger Heleen,Woodgate Rob,Hernandez-Jover Marta

Abstract

Building a strong and trustworthy communication network to report unusual signs of disease will facilitate Australia's response to a foot and mouth disease (FMD) outbreak. In a four-year study, the FMD Ready Farmer-led surveillance project adopted the Agricultural Innovation Systems (AIS) framework, modelling transformation of how knowledge is co-created, valued, and communicated. The FMD Ready project has highlighted the need for multiple stakeholders' voices to be heard, and the importance of regulatory bodies to listen. Relationships take time and need to be valued as a necessary tool in a participatory, innovative approach to animal health and disease management.

Publisher

Sissa Medialab Srl

Subject

Communication

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